Safety from start to stop
Storytelling / Animation / Motion graphics
Runway Safe wanted to create a movie that in a clear and concise way could explain what they do – and why an airport should choose to install their products. Since these are very complex and sophisticated, we needed to find a way to explain the purpose and benefits of the products in a manner that’s easily understood.
Show, don’t tell. We chose to use illustrations and animations to get the message across. When combined with very concise text, the message becomes easily accessible. Certain words are also highlighted, to emphasize selected core values.
Through two different perspectives, you see how the EMAS safely stops an airplane. By zooming in on the wheels, we can see how they gradually sink into the bed, emphasizing the safety of the technique for both plane and passengers.
A minimum of text and focus on the graphics brings out areas of use and product benefits in a clear and concise manner. And the world map shows us this is a safe and proven product, used across the globe. Saving human lives and assets – and increasing airport revenue at the same time.