Paragon Creative Communications Nordics (“PCCN”) takes the privacy of your information very seriously. To ensure you are fully informed and to adhere to current legislation, this policy is designed to inform you about:
how we collect and process your information,
why we collect your information and
what rights you have.
We may vary this policy from time to time and the current version will be published on this site. Through the policy, the words ‘we’ and ‘us’ refers to PCCN [and its subsidiaries], unless otherwise indicated.
How we collect your information
You may submit personal information about yourself (for example, name and email address etc.) in order to receive or use services. When we collect this information, we will only do so over a secure connection. Any additional future use by PCCN of your personal data will be determined by your responses to the questions you are asked at the time your data is captured. These future communications may include marketing materials and sales promotional items.
You can rest assured that we will never pass your data to a third party for their own use.
Under current legislation, you have many rights in respect of how we hold and use your data.
You have the right
to know why we collect your data
to ask for a copy of the information we hold on you
to correct any inaccuracies
to restrict how we process your data
to ask us to stop processing your data
to know if we use any profiling or automated decision making with your data.
Opting out of marketing communications
As a business contact, we will be holding, processing your data and contacting you under the legitimate interests provision of the General Data Protection Regulation (GDPR) and in line with Privacy and Electronic Communications Regulations (PECR), having undertaken an appropriate balancing assessment. However if you no longer wish to hear from us you can always easily opt out in the following ways:
Contact us using email@example.com to opt out of any channels
Unsubscribe from specific communications, for example email or SMS
Write to us at Holmbergs i Malmö AB Att. Integritetsansvarig Box 25
201 20 Malmö or inform your contact at Paragon who will pass your wishes on.
If you want to complain
You have the right to complain about the way we have used your data. If this is the case, please contact our Data Protection Officer using the address below. If you are not satisfied with our response, you can also contact Datainspectionen on their website https://www.datainspektionen.se – or email firstname.lastname@example.org.
How we collect information about your visits to our website
When you visit our web pages, we will download a small file called a “cookie” to be stored on your computer’s web browser. This helps us personalise your web experience and remember you when you return and want to continue a task. Please view our cookies page to see full details of what cookies we use on the site, what these are used for and for how to disable them.
Our cookies provide us with non-personal statistical information about what you do on the website, for example: the duration of time a page was viewed, common paths taken through the site, data on screen settings and other general information. We may also collect information about what other websites you visit after ours. We use this data to improve the services on our site and to improve your experience of using our website.
First Party Cookies
You can find out more about Google’s position on privacy as regards its analytics service at https://marketingplatform.google.com/about/analytics/terms/us/
WordPress: Our websites run the popular WordPress CMS. Cookies are used to store basic data on your interactions with WordPress, and whether you have logged into WordPress. We use a session cookie to remember your log-in for you if you are a registered user and we deem these as being strictly necessary to the working of the website. If disabled then various website functionality on the site will be broken.
Third Party Cookies
These are cookies set on your machine by external websites whose services are used on this site. Cookies of this type are the sharing buttons across the site allow visitors to share content onto social networks. Cookies are currently set by some or all of the following services: ShareThis, LinkedIn, Twitter, Facebook, Google+ and Pinterest. In order to implement these buttons, and connect them to the relevant social networks and external sites, there are scripts from domains outside of our website. You should be aware that these sites are likely to be collecting information about what you are doing all around the internet, including on this website.
You should check the respective policies of each of these sites to see how exactly they use your information and to find out how to opt out, or delete, such information.
Users aged 13 and under
If you are 13 or under you must have permission from a parent or guardian before you give us personal information. If we find that we have received information from you without the appropriate consent, we reserve the right to remove all personal data that you have supplied. You will be able to re-submit the information when you have the required permission.
Processing purposes and legal basis
Your data will be processed under various legal bases based on the specific activity interests for the following purposes:
Sales of product and services to customers – contractual obligation
Maintaining our accounts and records – contractual obligation
To send out service messages – legitimate interests
Customer analytics and suppression – legitimate interests
Legal or Enforcement – legal obligation for the purposes of security and prevention and detection of crime
Outward Marketing communications – legitimate interests
Requests for information, brochures etc. – your consent to allow us to fulfil your request
Research activity we might undertake is covered by our legitimate interest
You may gain access to the PII (Personally Identifiable Information) data we hold on you by contacting us.
Correcting your data
If you believe any of the data we hold about you is incorrect or being misused, or want further information you may contact us.
Please address requests to: Holmbergs i Malmö AB Att: Integritetsansvarig Box 25201 20 Malmö
Restriction of processing
You can contact us and ask us to restrict the processing we perform with your data.
Automated decisions and profiling
Automated decision-making will not be used on any data supplied to us. Profiling we undertake on business contacts is based on the size of the company and the industry sector and the job titles of individuals. This may then be used within the marketing communication to make sure anything we send is relevant to you.
Erasing your data
You have the right to ask us to remove your data from all of our systems. If this is the case, where there is no reason not to (such as an outstanding contractual obligation) we will implement your request.
In all cases, please address requests to your contact at the respective Paragon business.
The following types of people may have access to your data depending on their role within our business and the type of data being stored.
- Paragon Employees
- Central Government
We will store your information on secure systems within PCCN offices or secure data centres in Europe.
We keep the data you give us for differing lengths of time depending on what data it is and the reason for its collection.
Specific enquiry data – to fulfil the enquiry and for one year afterwards
Customer data – for the length of the contract plus two years
We process your personal data for our legitimate business interests. Examples of this include fraud prevention, data analytics, marketing communications, research and improving our services.
When we process your data for our legitimate interests, we will always balance the benefits to you against those of our business to make sure we are compliant with data protection legislation.
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